Nike is an athletic brand. Nike has a variety of products from shoes and shirts to bags. The Nike company also owns the brands Hurley and Converse. The brand is established. The tagline is “Just do it.” This tagline removes any excuses a consumer might have as to why they cannot participate in athletic activities. 

To raise awareness of Nike as a brand by 10% 

Nike is an athletic brand is typically the consumer is an athlete or workouts. Generally Nike targets both men and women age 15 to 35. Essentially, they portray the brand as an experience with product innovation. Nike specifically targets: 

Collegiate and other athletic teams 

Youth (to spark an interest) 

Active people – definitely works out 

Nike wants to be an innovative, reliable and active brand. Nike = Innovation 

The main benefit is innovation. We want consumers to realize the innovative aspects our brand. 

The design should be simple. Focusing on connecting the audience to inspirational quotes from movies. This strategy will invoke memories of childhood. Children are often more active than adults and we hope that this inspire people to go play basketball, soccer or even tag. 

A reminder of childhood memories and playing games with friends. 

Logo, quotes from movies, headline