HOW TO TURN CVS SOAP INTO THE HOTTEST ITEM?
This project is a speculative design practice. We are assigned to identify a trend in the society, exaggerate or extrapolate from the trend to solve a problem or respond to the phenomena.
The trend I responded to is the madness of limited edition in the streetwear and fashion world.
People raffle, stay in line for hours and even camp overnight at the store just for a chance to buy a product.
But what's the different between a pair of Air Jordans and a CVS soap?
Why isn't the latter sold out 3 minutes after drop? Or can it?
Thus this project is to turn CVS soap into the hottest item, by embedding it with different branding value and strategy.