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    Brand development explored through a generative behaviour system
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Envision Energy

A brand development project: Exploring Envision Energy through generative behaviour systems and animation.

Working as consultants to Bisqit Design & H+K Strategies to explore the digital transformation of Envision Energy and their 'Internet of Things' platform for renewable energy.

Our approach was to model a set of behaviours and interactions between a grid of white dots representing Envision's renewable electricity infrastructure (batteries, turbines, IoT platform, electric car) and a turbulent flow of natural energy. Each grid point generating a set of expressive kinetic forces that steer, manipulate, collect and control the turbulent flow, creating an adaptable and scale-able motion design strategy to create animations, patterns and brand illustrations.






Credits

Agency: Bisqit / H+K
Agency Creatives: Daniel Holmes & James Somerfield
Produced by: Labmeta
Directed by Paul Mumford
Production: Annie Jael Kwan
3D Animation: Rosie Emery, Tim Bacon
Audio: Tim Cowie