For the pre-launch phase of the New Ford Fiesta
equipped with the innovative B&O Play Sound System we decided
to use music to make the car protagonist and exalt its features.
Credits
Art Director: Matteo Alagna
Copywriter: Riccardo Di Capua
Creative Director: Federico Russo
Art Director: Matteo Alagna
Copywriter: Riccardo Di Capua
Creative Director: Federico Russo
Production: WhyWorry
Producer: Mara Bruschetti
Social Media Director: Danielantonio Di Palma
Music: "Sempre in viaggio" by Noemi
In collaboration with the famous italian singer “NOEMI”,
we tried to beat the GUINNESS WORLD RECORDS
Most live concerts in 12 hours (multiple towns).
And we did it.
T H A N K S for W A T C H I N G
