adidas 'Creators unite'
is the motto of an up-coming adidas campaign presented to a global audience in Herzogenaurach lately. Creators unite stands for the unifying powers of Sports. This compact magazine features eight female athletes, artists and musicians not only representing their trade but also in some cases their country - for example at the Olympic games - but also their gender. United in sports and the will to pursuit for something better. Melville was given the creative brief to create a magazine, a mobile micro site and graphic input to the presentation of this theme at the adidas brand centre and headquarter building 'laces'.