Main challenge
Our main challenge when creating Target Group website was demonstrating the whole impact and diverse activities of the group and exposing brand identity in a way that
1. would invite the user to navigate and explore
2. would correspond to the requirements of B2B Industry
First Impressions
We asked ourselves– “What creates the first impression on the website?”– Home page? Maybe loading? Or the transitions?
About Section
One of the challenges was to show the whole impact of the group through the years. With a flexible grid and good typeface we managed to create a readable and visually appealing content.
Typeface & Colors
Flexible Grid
We experimented with the grid to create a highly flexible asymmetric layout. Grid became the core reference for the UI solutions.
Career, Team & Contact
For this section, we created an intuitive layout making sure to be consistent with overall project concept.
Responsive Layout
Responsive layout dictates the organisation of the content and, thus, makes the whole website stylistically consistent and trendy.
The responsiveness is a key point especially in B2B websites. We worked hard to keep both the UX & UI of the website cool & user-friendly on all screens.
