Summer Yoon's profileA.G.A Eunilito's profile

Pushbutton: New woman knew

Multiple Owners
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We have targeted women who want to be a powerful woman who loves fashion, that is, who wants to wear the identity of a push button. And I try to give a strong impression to the modern wakeful women that Push Button is the 'Unique fashion brand that draws a new femininity' 

So we have selected a font that has no thickness changes, has a consistent spacing of strokes, gives a neutral image, has a futuristic shape, and matches the push-button kitsch clothes.

Image Source
Pushbutton.co.kr

Typeface
Action Condensed Bold Grade 3


Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Fashion brand identity branding Brand Design typography black adobeawards Typeface runway store
Pushbutton: New woman knew
Published:
Summer Yoon's profileA.G.A Eunilito's profile
Multiple Owners

Owners

Summer Yoon's profile
Seoul, Korea, Republic of
A.G.A Eunilito's profile
Seoul, Korea, Republic of

Pushbutton: New woman knew

We have established the brand identity of the Korean fashion brand 'pushbutton'.  We thought that Park Seung-gun, the designer of push button, ha Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives