​​​​​​​WEMOVE以科技创新,生产可移动空间容器为平台,建立新的生活和工作方式,去挑战、探索原来到不了的地方,保障有能力消费自然的人群。这种能力包括对自然的成熟认知能力、懂得敬畏自然、对新的生活方式有意识形态储备的能力、勇于接受改变不惧怕面对未知的环境;有保护自己身后的人的能力,相信科技的力量......
WEMOVE品牌传播理念为探索自然、挑战未知、保护自我。产品可移动性,环境适应性,科技保障特点非常与岩羊生活习性、物种特点相匹配,因此将岩羊作为WEMOVE品牌形象。

WEMOVE takes technology innovation, produces mobile space container as a platform, sets up new ways of life and work, to challenge and explore the place where there was no way to arrive before, and to ensure the people who have the ability to consume nature. This ability includes the mature cognitive ability to nature, the understanding of the awe of nature, the ability to reserve the ideology of the new way of life, the courage to accept the change, not be afraid to face the unknown environment, the ability to protect the people behind him, believing in the power of science and technology.....
The idea of WEMOVE brand communication is to explore nature, challenge unknown and protect ourselves. The characteristics of product mobility, environmental adaptability, scientific and technological support are very compatible with the living habits and species characteristics of Pseudois nayaur. Therefore, the Pseudois nayaur is regarded as the image of the WEMOVE brand.
The Pseudois nayaur activities in the bare rock mountain wall, has the migration habit, grows in the cold and the anoxic natural environment, is brave in the adventure, has the courage to challenge.This spirit fits well with the idea spread by the WEMOVE brand. To symbolize Pseudois nayaur, it is easy to remember and easy to use.​​​​​​​
Using the shape of the grass as the design expression language, there are three precise shapes forming the side portrait of the rock sheep, which is full of simple modern flavor. The details of the English font are kept in harmony with the icons.
Client:Auvi Design​​​​​​​
Year: 2016

Brand Design WEMOVE
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Brand Design WEMOVE

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