• Add to Collection
  • Tools Used
  • About

    About

    Branding and Logo Design for coffee company 3-19 Coffee in San Francisco and Cincinnati. We developed a brand strategy around the idea that makin… Read More
    Branding and Logo Design for coffee company 3-19 Coffee in San Francisco and Cincinnati. We developed a brand strategy around the idea that making coffee is an art, and could be a conduit for individual expression and community. From this, we developed the tagline "Coffee Made Creative" along with a logo and identity that takes inspiration from touchstones of modern and contemporary art. The shape of the logo echoes the form of a coffee cup (also seen in the business card) and friendly, almost abstracted emoticon that reflects the approachable and artsy spirit of the brand. We also created numerous custom packaging labels and illustrations for the brand including a city pride series and other coffee + art inspired work to further tell the 3-19 brand story. Read Less
    Published:
3-19 Coffee is a coffee company based in San Francisco and Cincinnati that celebrates coffee, community and art. We created a logo, identity, stationery and packaging that communicated their story of connecting people to a community of artists and creatives through sustainably sourced and locally roasted beans, art- and coffee-related events and through a unique, customizable label feature of the packaging.

By identifying this special story of inspiring and gathering people through the art and love of coffee, we created a logo and identity that was approachable, fun, and iconic using the numerical characters of the company’s name.

We also developed a visual identity that matched the colorful and vibrant character of the brand by means of illustration, messaging, typography and bright, pop-inspired custom label artwork.