The brief was to come up with a design for this packaging that would set the product apart from other manufacturers while also conveying the health beneficial properties of the product. At the same time, the product image was not supposed to be perceived as something “pharmaceutical”, nor shift it into the category of common, everyday tea.
There is not a single memorable player among those on the market. Their design often fails to match the product’s price point. Such conditions offered a good opportunity for creating a visual image that was non-typical for this product category.