Soft biscuits with fruit and berry jelly and chocolate is a perfect cause for having

a warm tea party and a chat. The name and the packaging design were developed

by branding agency A.STUDIO.

The name “Occasion for” discloses the product positioning: these are biscuitsfor young girls who wish to share their news and secrets with a female friend, a sister or mother. The story of “Occasion for” is unfolded using additional copyrighting of the packaging.

Each plot has its own key phrase – these vary in terms of mood, yet are united by one common idea. The slogans help the concept to tell a small story, such

as “here’s an occasion for sharing a joy”, “here’s an occasion for telling a secret”.

Bright emotional illustrations convey the mood of the upcoming tea party. The plots are depicted in close ups and in stylistics of modern cartoons so that the viewer could learn easily about the characters and their emotions.