https://www.youtube.com/watch?v=0tgbZMcr5no

MAN - O -WAR SPICED BLACK RUM

Man-O-War is a black spiced rum that originated in the Caribbean. Through the use of sketchy, bold illustrations, the design was able to capture an adventurous moment in a smooth, rich tasting rum. We believe that our fine quality black rum will take on as a super premium rum. Regular lighter rums have been on the decline by over 2.0% while black rums are at a demand of about 5% higher. Our target audience will be people between the age of 21-45. This demographic defines our consumers as daring and willing to try something new. Through the use of effective package design and graphic illustrations, consumers will notice our bottle right off the shelves. Our product will further be branded by playing animated commercials found Online and on television.