Mutton Quad is gastropub chophouse with the intimacy of a neighborhood bar and the size of a restaurant—with 200 seats. Opened in 1988 by a group comprised (mostly) of NYC designers, it quickly grew into one of SoHo’s most successful restaurants—now in it’s 26th year of continuous operation.
The design style was made to fall under the ideas of modern aesthetic that has a hint of elegance to it. This site aimed to have a professional, yet comfortable, feel that would attract customers from all throughout New York. The main focus of the website is the strong us e of typography of which is meant to grab the user's attention. The typeface “TheMix” is what I used as the header for the website. This typeface is also the one used in the main logo of the company. This typeface is used due to its unique stylized sans-serif nature and strong contrast with sub-headers and body copy. For the subhead, the typeface, Proxima Nova was used, which is a type most people are familiar with. Proxima Nova is used throughout the design with different weights and densities to help contribute the strong typographic style that the website has.
The colors on the pages utilize black overlays and a strong contrasting vibrant yellow/orange. These accents are keeping up with modern day trends in design. The yellow contrast very strongly with the dark accents and compliments the use of images throughout the design. The yellow is the fun within the sophisticated aspect of the restaurant, as the use of black in the design gives it that fell. The overall design style is inspired modern day aesthetics and modernism touches throughout the layout.
The idea behind the design is to make it easy for the user to get where they need to go and don’t have to dig too deep to find it.
The Screens
MOBILE FRIENDLY
Google Drive Link.
