Botkin Hospital is one of the biggest and oldest multi-specialty hospitals in Moscow. The goal for the branding was to mix modernity and tradition, while acknowledging the hospital’s many departments. We decided to create a dynamic identity. The main logo is a minimalistic medical cross that consists of 4 shields. We suggested this formula to reflect the hospital’s multi-specialty. We used shields to make them into simple icons which allowed for flexibility and diverse styling.
Botkin hospital
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Botkin hospital

Botkin Hospital is one of the biggest and oldest multi-specialty hospitals in Moscow. The goal for the branding was to mix modernity and traditio Read More
498
5,158
19
Published:

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