We were asked to put Cointreau back in the core of the cocktails & in the heart of the audience... An orange flavoured triple sec liquor, used in many well-known cocktails by bartenders, considered as a premium taste enhancer but in distress by the consumer and a larger audience, suffering of an 'oldie/gran ma's kitchen' at home perception.
Our idea was to show cocktails-recipe as a dance: where dancers are ingredients that mix together, and choreography a recipe that turns into magic with Cointreau.
This global campaign (US, EU, ASIA) launched in spring 2018, was shooted in Los Angeles, Beverly Hills, Paramount Studio, West Hollywood with fabulous talents and internationally acclaimed choreographer to illustrate more of 10 cocktails recipe into dance!
The campaign platform is declined into a long version film, digital movies, prints, digital assets and new brand platform around cocktails recipe and the art of the mix.