The Tea shop brand name -- “twelve tea” were inspired by a traditional chinese story “twelve zodiac”.  However, “twelve zodiac” is not only a story, it greater significance was to help people for recording time.  So we find the common element between brand is “TIME”.

We decided to pick a clock image inside logo for linking up the whole brand story.  Also, we chose not to mention a specific time on the clock, which means it is not a limit to drink the tea in anytime.  Additionally, there is some hidden iced drink and hot drink cups merged with the typography design.

You can choose anytime to enjoy and relax with our “12th tea”.