UPPA is a Crimean winery founded by an award-winning sommelier Pavel Shvets in 2008. It became one of the first Russian wineries that started to produce biodynamic wine. Shaped by the unique character of Sevastopol terroir this wine clearly stands out among the others. Pavel’s vineyards are maintained in harmony with the surrounding nature.
The main objective was to create digital and printed materials that reflect the principles of the winery. We designed a website that displays a sense of nature and quality with attention to every detail. The logo was updated as well to make the aesthetic contemporary and pure. In printed materials we used the same approach — delicate font combination, natural colour palette and photos processed with noise effect. All of these elements helped recreate the atmosphere of Pavel Shvets’ winery.