RAMSES LIFE
Located in the emblematic Puerta de Alcalá and designed by Philippe Starck,
Ramses is the setting of this exclusive concept, one which brings together the 
most complete lifestyle and gastronomy offer in the city. Divided into seven 
different areas, each is devoted to providing a unique, distinct and immersive 
experience. Erretres has developed the visual identity and creative concept of 
these seven spaces.





“Ramses must be poetic and political, 
rebellious and benevollent, 
pragmatic and  subversive”
Philippe Starck

RAMSES LIFE
It is said, that Ramses is a real life character, an eternal traveller, a philanthropist, 
an inventor, a lover of unique experiences, and indeed a provider of them thereof. 
So, the storytelling has been a key element of the identity throughout the entire 
project.








VILLA TORII
Villa Torii combines the classic Roman “villa” with the traditional Japanese 
“torii”. A very exclusive area in which the customer has its own private space and 
is personally attended by a chef. The “Torii”, the “Kakemono”, the “Maedae”, the 
prusian blue and the “Oshokuri bune” are some of the elements 
inspiring the creative concept of Villa Torii.​​​​​​​​​​​​​​​​​​​​​





CONTACT POINTS
For Villa Torii, we developed many applications, such as coasters, seals, badges, 
business cards, tableware and tablecloths.
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SURIA
Suria represents a new gastronomic concept, the “Mediterranisme”. Suria is
elegant and formal, inspired by a surrealism style. It is the house of the high 
mediterranean cuisine with a menu that includes traditional recipes. An area in 
which each private room is a different world.​​​​​​​​​​​​​​






CONTACT POINTS
For Suria, we developed many applications, such as coasters, seals, badges, 
business cards, wine, tableware and tablecloths.


















THE NOMAD HOUSE
The Nomad House is the house for the tribal, minimalist, wild and elegant 
people. It represents the crossroads of travel and home, the infinite change, the 
constant travel and the nomad journey. Inspired by the tepee, it is a moving 
house for the citizens of the world.















CONTACT POINTS
For The Nomad House, we developed many applications, such as 3D motion, 
coasters, seals, badges, business cards, wine, tableware and tablecloths.















CRYSTAL ROOM
Crystal Room represents the luxurious and exclusive parties. Inspired on the 
Palace of Versailles, its magic and unique celebrations, its mirrored walls and 
kaleidoscopic gardens.






CONTACT POINTS
For Crystal Room, we developed many applications, such as coasters, business 
cards, party invitations, record covers, as well as its entire communication style.















IKEBANA
With an exclusive and refined gastronomic melange between Japan and France, 
we worked in the reformed concept of the gastro-terrace IKEBANA. The project is 
inspired by the three essential values of IKEBANA which are Form, Dynamism and Balance.

We worked together with the artist from Tokyo, Houxo in a design process bound
by the values of the Japanese discipline: Form, Dynamism, Balance. “Form”, 
corresponds to the typeface and “Dynamism” corresponds to the elaborate floral 
shapes that Houxo deformed using ultraviolet paint. And by joining both of them 
“Balance” is reached; Ikebana.















CONTACT POINTS
For Ikebana, we developed many convetional applications, such as coasters, 
business cards, chopsticks, tableware and tablecloths.


















NATSUKI
Natsuki. Tokyo Cuisine is a premium “gastro-Japanese” concept that aunes 
oriental discipline and quality in combination with the modern and 
contemporary Japan.

A quest to find the true essence and mystery of Japan, where we identified 3 
factors: Value, Art and Experience. The sum of these elements gave us Natsuki, 
the perfect combination of tradition and rupture. This combination 
represents 21st century Japan: modern geishas, technology, kawaii and neon 
lights. Minimalism and Takashi Murakami’s “Superflat” also made its way into this era.











BRAND IMPLEMENTATION
For Natsuki, we developed many conventional applications, such as coasters, 
business cards, chopsticks, tableware and tablecloths, as well as its entire 
communication style.































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RAMSES
387
5,202
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Published:

RAMSES

387
5,202
23
Published:

Creative Fields