Cedric Serdanco's profile

Lights for Hope Branding 2017

Lights for Hope is an event in the Ateneo de Manila University that brings a day of fun and learning to the partner public school communities in the area all in the spirit of Love, Service, and Hope.
The project rebranded in 2017 where it reoriented its look and feel from a Christmas event to one that can be experienced at any time of the year.
The logo was changed into a slab serif with curved edges to give it both a more serious and friendly flare. The letters were also arranged playfully to embody a child-like feel.
Staying with the overall theme of the event, the shirts offer a fun and expressive way to support the cause.
A minimalist shirt was also created to cater to a wider audience. It features the signature star with a playful shine.
Lights for Hope Branding 2017
Published:

Lights for Hope Branding 2017

Published:

Creative Fields