Bring Back Your White Smile - Print/Outdoor
Big hair, acne, cheesy fashion trends. Past school pictures are usually embarrassing but a great white smile never dates.
Thanks to Colgate Max White One, we can bring back our best white smiles and nothing else.
RECOGNITIONS: 
2 Bronze at Cannes Lions 2018. 1 in Outdoor and 1 in Print & Publishing.
6 Shortlist at Cannes Lions 2018. 3 in Outdoor and 3 in Print & Publishing.
Lürzer's Archive Vol.3 - 2018 Campaign featured in Cosmetics category.

CREDITS:
Agency: Red Fuse Paris / Y&R Paris
Copywriters: Ricardo Dolla, Irene Fogarty
Art Director/Concept creator: Marta Tomas
Head of Art: Vitor Menezes
Executive Creative Director: Manir Fadel
Creative Chairman: Shen Guan Tan
Account Directors: Peter Harrison, Guy Orsmond
Producer: Laila Mahmoudi
Media: Alexandra Kypreou, Tatyana Shedrina, Jessica Corpuz, Dagmara Stolc
Photographer: Ale Burset
Art Digital: Diego Speroni
Production House: F16 PRODUCCIONES
Producer Executive: Marcela Moracci
Print production: RAY Productions
Bring Back Your White Smile - Print/Outdoor
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Bring Back Your White Smile - Print/Outdoor

We use old school year photos to show that even though our fashion sense and hairstyles were so embarrassing, at least our smiles looked good. Th Read More
255
1,584
3
Published:

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