In South Korea, the demand for rice cakes that nutritious and easy to eat is increasing due to the expansion of the Home Meal Replacement (HMR) market caused by the increase of single-person household.
But now, 80 percent of the demand for rice cakes is concentrated on the set for special occasions because of its image as a ' luxury and traditional gift.’
Many consumers have found the lack of accessibility and the current form of rice cake packaging is uncomfortable to eat alone simply.
So we are proposing a new brand "JAK" selling rice cake.
Rice cakes in “JAK” can helps people who need fast meals and healthy at the same time in the city life.
In “JAK” you can customize the rice cake into four parts : texture, materials, dregs, and flour, which are made up of the rice cake's moisture and density to suit your preferences.
You can customize a total of 720 different cakes and enjoy fresh rice cakes easily with Daily Delivery Service.
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