Uber approached us to create a 3-part on-boarding video to announce their collaboration with Comfortdelgro and also educate audiences about their new services: UberFlash, UberCommute, and UberTaxi. Besides the 3 videos, we also have a 2 minute quick start video to walk them through the various functions of the app. 

Uber had a lot of content that they want to educate their audiences on, for example, the many different new processes that the Comfort Delgro drivers have to learn in order to use the UberFlash service. There was a lot of information that we had to concise into short videos that have to be simple and seamless in educating the audience.

Their main target audience were middle-aged taxi drivers, and most of them could only speak Chinese. English was not their strong suit, so we had to create a video that is easily comprehensible and easily absorbed. 

Our first video was to teach the UberFlash drivers how to accept and complete a trip, contact their rider, and process payments. They also learn where to get support if they need help.

We also included a life-like simulation of how to go through the process with the MDT, making it easier to understand the process of using UberFlash.

Our second video was to show the drivers how to keep track of their own earnings and the different driver incentives that they can get. We had to recreate the app interface in the video by referencing the real app, and this served as a clearer visualisation for the audience.

Our third video shares tips and tricks with the drivers to help them increase efficiency and maximise earnings.

Here is the 2 minute walkthrough video that quickly summarises the instructions on how to use the app. 

- Janine Teo, Operations Manager, Uber