UPDATED 08.10.2019
This project is dedicated to showcase different work made within the Advertising industry.
Most of them are concepts, some of them are a part of a creative pitch, a few of them are part of a pro-active work.
A handful of visuals made it all the way to the final production and release.

I thought sharing these will be interesting, because looking at how a brief is visually solved and addressed in a communication was always something that I admired.
 
Let me know in the comments if you would also like to see short version of a brief before every concepts/visuals. 
This collection will be updated from time to time.
Print Ad concepts for the limited edition Coca Cola favoured Tic-Tac 
Just like the product itself, the design language is a blend of two iconic
and recognizable graphic styles.


Print Ad concepts made for Mercedes.
Shortlisted Entry (Silver) for Snapchat Competition within Dubai Lynx 2019 International Festival of Creativity.
Client: Medecins Sans Frontieres (Doctors without Borders)
Copywriter: Paurav Shah
Planner / Strategist: Pooja Beri 
Print Ad concepts that explores endless capabilities of Samsung S-Pen.
Concept, code-named "Happy Chill".
Designed to withstand the harsh high temperatures of UAE and preserve the deliciously refreshing treats stored inside.
Re-inventing the Happy Meals that keep you cooled.









Billboard Concepts
Visual concepts for McDonald's McCafe.
Agency: Leo Burnett Dubai 
Creative Director / Art Director: Valerii Ilnitskii
Copywriter: John Smedle

Visual concepts for Omantel's Hayyak Your Way
Agency: Leo Burnett Dubai 
Creative Director: Michael Habre
Art Direction and Concept development: Valerii Ilnitskii
Copywriter: Ritabrata Saha
Key Visuals for Omantel.
Agency: Leo Burnett Dubai 
Creative Director: Michael Habre
Art Direction and Concept development: Valerii Ilnitskii
Copywriter: Ritabrata Saha
Photography: Fares El Jammal 
Concept visuals for 'Talk More' offer by Omantel.
Agency: Leo Burnett Dubai 
Creative Director: Michael Habre
Art Direction and Concept development: Valerii Ilnitskii
Copywriter: Ritabrata Saha​​​​​​​
Key Visuals for Omantel's Daleel App.
Agency: Leo Burnett Dubai 
Creative Director: Michael Habre
Art Direction and Concept development: Valerii Ilnitskii
Copywriter: Ritabrata Saha​​​​​​​
Other concepts offered:
Key Visuals for Omantel's Jawazak offer.
Agency: Leo Burnett Dubai 
Creative Director: Michael Habre
Art Direction and Concept development: Valerii Ilnitskii
Copywriter: Ritabrata Saha​​​​​​​
Key Visuals for Dubai Food Festival held in La Mer, by Meraas.​​​​​​​
Agency: Leo Burnett Dubai 
Creative Director: Sidney Araujo
Art Direction and Concept development: Valerii Ilnitskii
Copywriter: Akhilesh Bagri
Concept Visuals for Al Seef, by Meraas
Agency: Leo Burnett Dubai 
Creative Director: Munah Zahr
Art Direction and Concept development: Valerii Ilnitskii
Copywriter: Habiba Allam
Concept Visuals for Oman Open Golf Tournament by National Bank of Oman.
Agency: Leo Burnett Dubai 
Creative Director: Michael Habre
Art Direction and Concept development: Valerii Ilnitskii
Copywriter: Nisha Menon
MAD ADS
84
1.8k
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MAD ADS

84
1.8k
1
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives