A concept driven branding project for a product designed to rethink the definition of Time,
inspired by Albert Einstein's theories on Time, and book <Einstein's dreams>.
Time is a human-made concept, and assumption, measured objectively by the rotation of planets. We were taught to live by it, but we took the idea for granted. Aeon challenges you to view Time more macroscopically, to feel "time passing" by a series of exploration of time-oriented design, and to reconnect your own existence in relation to the planet. The annual log clock design is the product, with different size and materials.
Currently working closely with industrial designers to bring the prototype to life.
