Dunkin Donuts
Company: Strategic Creative Ad. Agency
Location: Riyadh, KSA
Project: Logo revision and branding campaign that is delivering the message of "you need Dunkin Donuts everyday"
I came up with this slogan after a lot of studies of human being needs and the best way ti convince a regular person to enjoy having unhealthy food, it was kind of challenging, and inspired by the proverb, an apple a day keeps a doctor a way, I invented this new slogan to motivate the client needs of enjoying the pleasure to treat him/ her self without having to worry about health, focusing on the idea that life is too short to worry and not having fun.
Materials: Indoor and outdoor billboard, roll-up design, magazine advertising, branding and logo revision
Year: 2012
Company: Strategic Creative Ad. Agency
Location: Riyadh, KSA
Project: Logo revision and branding campaign that is delivering the message of "you need Dunkin Donuts everyday"
I came up with this slogan after a lot of studies of human being needs and the best way ti convince a regular person to enjoy having unhealthy food, it was kind of challenging, and inspired by the proverb, an apple a day keeps a doctor a way, I invented this new slogan to motivate the client needs of enjoying the pleasure to treat him/ her self without having to worry about health, focusing on the idea that life is too short to worry and not having fun.
Materials: Indoor and outdoor billboard, roll-up design, magazine advertising, branding and logo revision
Year: 2012
