How do you raise a doubt to make it a big, bulky, well fed doubt? First you make two delicious sweets, and give them to kids for them to decide. Finally when your doubt is all big, bulky and well fed you make a TV spot. 



McCann Colombia

Creative VP: Samuel Estrada
General Creative Director: Alejandro Bermúdez
Creative Directors: German Camelo
Art Directors: Juan Afanador / Camilo Rivera
Copywriter: Diego Rodríguez / Anderson Quiroga
Producer: Akira
Director: Juan Rueda