Color correction of photo from Goodyear Brand Shoot
This photo is the original shot.
This image is the car color corrected to match the stock GM Champagne color.
Fierce Tires Promotional Poster
The above images were used to create the poster you see below. This project allowed me to use my creative side and be out of bounds for a bit. This was a fun image to work on and is one of my favorites.
Goodyear UltraGripIce WRT Launch Photoshoot
This is the base image shot for the Goodyear UltraGripIce WRT tire launch. Since all of the shots were in alpine settings, the Art Director wanted this shot to be more urban in a freeway enviroment.
As you can see, quite a bit changed. The camera boom was removed and the trees in the background were replaced with a stock shot of a freeway interchange. The piles of snow were added and the texture of the snow was enhanced. Overall, the color of the shot was blued to appear colder, blue was also added to the roadway to mimic the look of ice covered snow and the color of the truck was punched up to stand out against the background. Finally, snow was added at various sizes to give the appearance of depth to the image.
Before and After of Goodyear WeatherReady Tire
The tire on the left is the original with all the mold marks and cosmetic blemishes from the manufacturing process. The image on the right is the same tire after it has been cleaned-up and color corrected.
