The launch of a brand new strawberry gin by Beefeater London!

With the gin market booming and new products launching on a weekly basis, half the battle is standing out. The Beefeater Pink campaign is designed to be bold and to disrupt – and inject a bit of youthful fun back into gin.

We launched Beefeater Pink this Spring and it was immediately picked up by 12 markets, this was one of the highest uptakes for a new product launch in Pernod Ricard history. The work can be seen across the globe in out-of-home, on-trade and digital.

As featured on:
The Drum May 2018
Ad Forum May 2018
Best Ads on TV April 2018

CREDITS

Creative director Michael Scantlebury
Strategy director Dan Deeks-Osburn
Design director Adeline Chong
Senior graphic designer Davide Baratta
Midweight visual & motion designers Lise Dessons & Andres Clerc
Senior account director Lauren McGregor
Creative copywriter Alex Kosterman
Creative Sarah Burrows
Senior Producer Ann-Marie Richards
Director of photography Paul Lewis
Drink Stylist Tara Garnell
Beefeater Pink
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