TOPNOTCH
the brand is the blend of art nouveau (curvy lines, inspiration from nature asymmetrical patterns) and art deco (geometric shapes with symmetry).
it deals with apparel and home textiles.
the brand offers wide range of exotic motifs with contemporary and modern touch, its deals with pret, embroidery, stitched and accessories for women along with home textiles( cushions, bed-sheet set, sofa set and many more)
mind-mapping
the initial step was Branding. in this process first mind map was developed by brainstorming and highlighting the key words . Mind mapping included suggesting a name for the brand for what my brand was going to be like the target group,color palette, style, motifs, end products, inspiration etc.
Developments of brand's Logo
after finalizing brands name, next step was to develop logos for the brand. many developmental sketches for logo were made then one was finalized.
Finalized Logo
Developmental Sketches
few of basic sketches were made for arrangement development.
Arrangements
few of the arrangements made for the development of products.
Prototype
one of the composition was tested and considered as prototype( test sample)
Products Final Look
these are two of the products developed through mapping and masking to see the outcome.
Final Product
look of final product after stitching
Links to Social Media Accounts
