VALSPAR
TECHNOLOGICALLY SUPERIOR PAINT
COMMUNICATING THE VALSPAR DIFFERENCE WITH PRINT, VR & EXPERIENTIAL
A leader in coating technology, Valspar operates across a wide spectrum of industries including Energy and Construction. In-house technologists and scientists develop innovative formulae for products to ensure sustainability, safety and cost-effectiveness. There is simply no colour that Valspar cannot match. However, industry as a whole remains largely unaware of this important attribute. Valspar wanted to correct this and convey their leadership role in industrial coatings, as well as their commitment to protecting the environment via eco-friendly products and materials.
VR Shade Card
Valspar’s shades were printed on a google inspired cardboard VR glasses. The entire shade card could be assembled in 4 easy steps and turned into a virtual space. People had to download an app and which could let them experience immersive virtual experience of spaces created using Valspar colours.
Miscrosite and App
Valspar VR Event
To demonstrate Valspar’s innovative products, eco-friendly stance and change perceptions, ensuring Valspar is known to be a technology-driven brand offering an exciting, diverse and vivid range of colours, a virtual festival of colour activation event was proposed for Ace Stores across the UAE. Social media was used to entice our target audience to visit and participate.
Print
