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僵紓的東東殭屍冊   Oh Oh Pressure Go
PACKAGE DESIGN
「 僵紓的東東殭屍冊 」為一款以符咒視覺為意象的紓緩貼布的包裝設計。
將十種心理壓力喻為致身體僵硬及痠痛的殭屍病毒,以痠痛貼布轉化成符咒為主軸,進而轉為殭屍官帽包裝設計,使抽取符咒貼布象徵解除、紓解之意。
另外,取冊台語發音作龍鱗書冊包裝,整體以強烈衝突的色彩組成心臟樣貌,
象徵壓力由心而生,盼使人們了解壓力來源與紓緩壓力,並使翻閱時透過互動
達紓壓之效。

This design uses the Chinese spells and charms as main scheme.
Designers describe ten psychological stresses as viruses that can make people infected and become zombies. They use a visual combination of intense colors. The heart symbolizes stresses that born from heart. This book is uses Chinese binding for one of its packaging, users can relieve their stress by having interaction while browsing the book. Another package uses a zombie cap as a model, along with a removable patch to help relieve the stress.

*Jiangshi, also known as Chinese "hopping" vampire/zombie, is a type of reanimated corpse in Chinese legends and folklore.


PROJECT INFORMATION
Project Name :僵紓的東東殭屍冊 Oh Oh Pressure Go
Launch Year :2018
Designer :
古沛文  Ku,Pei-Wen 
邱郁晴 Chiou,Yu-Ching
施美如 Shih,Mei-Ju 
翁靖得 Weng,Ching-Te 
楊博智 Yang,Po-Zhi

Art Direction:​​​​​​​
侯純純|Hou,Chun-Chun
謝盛發Hsieh,Sheng-Fa


Photography:​​​​​​​
楊俊嶢Yang,Chin-Yao
【 Award 獲獎 】 
Young pin design award
包裝設計類【金點新秀獎贊助特別獎】
Golden Pin Concept Design Award
包裝設計類【金點概念設計獎】
Asia Student Package Design Competiton 2018 (Taiwan ver)
Award for Excellent【亞洲學生包裝設計競賽 - 台灣賽區決選 佳作】
包裝設計類【中科校內展金獎】

Shortlisted 入圍】 
2018 Adobe Design Achievement Awards
Adobe ADAA Semifinalist 半決賽
2018高雄 放視大賞&KSquare 平面類


Report 報導】 
國際包裝設計網站 ” Packlane “ 宣傳報導
https://www.instagram.com/packlanehq/
世界包裝設計網站“Packaging of the World”報導
https://www.packagingoftheworld.com/…/oh-oh-pressure-go.html
TOPYS | 全球顶尖创意分享平台OPEN YOUR MIND 報導
https://www.topys.cn/article/27705.html

僵紓的東東殭屍冊 | Oh Oh Pressure Go
2044
19320
68
Published:

僵紓的東東殭屍冊 | Oh Oh Pressure Go

「 僵紓的東東殭屍冊 」為一款以符咒視覺為意象的紓緩貼布的包裝設計。 將十種心理壓力喻為致身體僵硬及痠痛的殭屍病毒,以痠痛貼布轉化成符咒為主軸,進而轉為殭屍官帽包裝設計,使抽取符咒貼布象徵解除、紓解之意。 另外,取冊台語發音作龍鱗書冊包裝,整體以強烈衝突的色彩組成心臟樣貌, 象徵壓力由心而 Read more
2044
19320
68
Published:

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