Foodproject is a program where restaurants and cafes in the Stary Browar shopping center prepared special dishes for a monthly theme at special prices ranging from 5, 10, 15 to 20 PLN. This allowed Stary Browar customers to try interesting dishes and explore new flavors at accessible prices.
In 2017 the main characters of the #foodproject visual communication were seasonal flavors - strawberries, pumpkins, spring vegetables, gingerbread etc. The illustrated personifications of these flavors introduced a fresh energy and humor into the shopping area space.
We were responsible for the creative concept, producing the layouts for printed and online material. The author of the illustrations is Jacek Ambrożewski.
Creative Direction: Jacek Walesiak, Robert Mendel
Art Direction: Marta Czuban
Graphic Design: Marta Czuban
Illustrations: Jacek Ambrożewski