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    The main goal was to develop a new packaging for the Pans Soup, with a great appetite appeal. I answered the brief with a relation between vegeta… Read More
    The main goal was to develop a new packaging for the Pans Soup, with a great appetite appeal. I answered the brief with a relation between vegetables and typography. Read Less
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Pans & Company felt that they need a new way to promote their soup as an important garnish to their menu.
So we were asked to redesign the soup cup promoting an healthy eating to their costumers.
 
Since the main goal was to develop a new packaging for the Pans Soup, with a great appetite appeal, I answered the brief with a relation between vegetables and typography.
 
Agency: SantaFé Associates
Main type
planification of the soup cup.
The following promotion developments were rejected by the client. But I felt that I still should share with you.
Hope you like it!