Brand Colours
Coca-Cola is a brand instantly recognisable all over the world. The famous Coke Red.
Many brands are known for their colours. Imagine walking the aisle of your chosen supermarket and you stumble across an orange can of Coca-Cola, or a Cadbury Dairy Milk bar in a blue wrapper. You would take a double look. It's just not right.
It is a little bizarre, but Andy Warhol would approve.
Lack of Colour
Removing the main colours from an iconic tin of tomato soup has created, what I like to call, To-meh-to Soup.
Packaging is advertising and it is what prompts us to buy items. Products with higher amounts of sugar tend to be more vibrant.
Removing or reducing the amount of colour would cause sales to decline, it could be beneficial in tackling the obesity crisis.
A world without colour really doesn't bear thinking about, however the duller packaging sure makes products less appetising.
Removing or reducing the amount of colour would cause sales to decline, it could be beneficial in tackling the obesity crisis.
A world without colour really doesn't bear thinking about, however the duller packaging sure makes products less appetising.
Realistically, I doubt the possibility to enforce such a rule into our society.
Colour = Flavour
Packaging of Jaffa Cakes clearly use the colour orange to inform consumers of flavour. By editing the hue of the image, I have created designs for both strawberry and lemon flavoured Jaffa Cakes; proving colour has a vital role in portraying this message.
