BRAND - IDENTITY
ACHA is a brand new film house production company whose goal is the creation of films that embrace the fine arts and tell beautiful stories. For the creation of this brand the concepts were: Elegance, Movement, Modernity and Vibrance. A basic geometric figure composes the brand; it represents the technical part within the cinema and the video, the technology, and the mechanics. This figure is segmented by lines that give it volume, and a feeling of profusion and three-dimensionality; a metaphor of the figures (actors, landscapes, etc.) coming out of the screen. These lines are the movement of the video captured in a frame, a photo of the movement.