Book Cover - The Millionaire Next Door
1. UNDERSTAND THE PROBLEM
What is the purpose of a book cover?
The purpose of a book cover is to generate initial interest about the book. Although advised against, a book is often judged by its cover. The front can either intrigue a possible reader or turn them off. Therefore, it is essential that the cover is unique and excites its viewer. Also, the cover should portray not a scene but a symbol, idea or meaningful theme.
This is a phenomenal book cover. It's clever, humorous, and intriguing. Along with the unique title, the cover has entranced readers before they open the book. Just seeing this I can imagine the persona of the author and I want to read the book.
What makes a good book cover?
Again, a good book cover fosters curiosity about its insides. It should promote itself and encourage conversation. A good book cover should portray not a scene but a central symbol, idea, or theme.
Summary: The Millionaire Next Door outlines the habits and characteristics of America's wealthy. As the title suggests, research indicates most of America's affluent are not who you would expect them to be. In fact, most millionaires do not own European luxury cars or live in private communities. Thomas J. Stanley and William D. Danko stress three fundamental similarities in those financially independent: they start saving after their first pay check, they consistently plan and budget their money, and they don't fall for economic outpatient care. The combination of these primary traits, among others, most often result in financial independence and becoming a PAW (Prolific Accumulator of Wealth). The Millionaire Next Door describes exactly what it takes to be rich.
2. Research and Investigate
Thomas J. Stanley & William D. Danko
Published by Taylor Trade publishing
Estover Road, Plymouth PL6 7PY, United Kingdom
Copyright © 1996 by Thomas J. Stanley and William D. Danko
First Taylor Trade Publishing edition 2010
Originally published in 1996 by Longstreet Press
Library of Congress Control Number: 96076497
Money, budget, investments, illusions, economic outpatient care, efficiency, frugality, tax, UAW, PAW...
3. Generate Possible Solutions
Brainstorm: House, mansion, car, watch, diamond, money, suit, yacht, stock market, flag etc. etc.
4. Select and Develop Best Solution
Why I chose this design
I like this design because it focuses on the central theme of the book. It's one where the reader will be intrigued and can understand the design after reading it.
The Millionaire Next Door font should be big and bold, along with the outline of the small house. The mansion should be lighter, and the diamonds should be even lighter. On the back, the diamonds should be as light as the front and the suit should be the same level as the mansion.
Side Cover Panels
- The Millionaire Next Door
- Summary: The Millionaire Next Door outlines the habits and characteristics of America's wealthy. As the title suggests, research indicates most of America's affluent are not who you would expect them to be. In fact, most millionaires do not own European luxury cars or live in private communities. Thomas J. Stanley and William D. Danko stress three fundamental similarities in those financially independent: they start saving after their first pay check, they consistently plan and budget their money, and they don't fall for economic outpatient care. The combination of these primary traits, among others, most often result in financial independence and becoming a PAW (Prolific Accumulator of Wealth). The Millionaire Next Door describes exactly what it takes to be rich.
- Thomas J. Stanley
- Biography: Thomas J. Stanley was born in The Bronx, New York City. He received his doctorate in business administration from the University of Georgia and worked as chief advisor to Data Points. Later, Stanley worked as a professor at the University at Albany and conducted research pertaining to his best selling books The Millionaire Next Door and The Millionaire Mind. He went on to teach marketing at the University of Tennessee, University of Georgia, and Georgia State University. He was killed by a drunk driver in 2015.
- William D. Danko
- Biography: William D. Danko studied at the University at Albany and collaborated with Thomas J. Stanley on The Millionaire Next Door. His works have appeared in the Journal of Business Research, Journal of Consumer Research, Journal of Advertising Research, and other leading journals. He lives in upstate New York with his wife and is the father of three children.
5. Model and Prototype
Below are the steps I took to create my project...
6. Test and Evaluate
I'm concerned about several aspects:
- There isn't much color
- The house doesn't fit in with the mansion outline
- The background is plain white
- There's no publishing information
- There's no scan code
- I don't have the authors on the spine
- The margins are too tight
- The font is not prominent
7. Produce & Reflect:
I am happy with how my project turned out. I think my idea was very unique. Although it didn't turn out perfect, I'm impressed with what I was able to accomplish of a complex idea. I used the design process extensively and documented all my progress along the way. I think this ultimately helped my final project because it forced me to dig deeper. By investigating the background of book covers I gained new information and a perspective I didn't have before. Additionally, I generated more ideas than just the initial ones I had, and I ended up incorporating some of these ideas into my final project. The design process pushed my thinking and produced a better book cover. I wouldn't change a thing.
The greatest difficulty I faced in developing my book cover was incorporating the photo of a house into the front. I struggled making it fit and not awkward in front of an outline. Eventually, I ended up adding grass and a fence to help it transition. I also placed a black and white layer. As aforesaid, this is not exactly how I had hoped it would turn out. However, I am pleased with what I accomplished with only a semester of design experience.
This process taught me a lot about what goes on behind the scenes in design. The design process was much larger than I had anticipated. Initially, I was unsure if it would actually benefit my book cover. However, there is no doubt in my mind that the design process forced me to work harder and ultimately create a better design.