Somo were rebranding and their new strapline was 'Solutions for the connected world'. As Creative Director it was my responsibility to create the new mark. It told the story of dynamic change - what you get if you work with Somo. 'The Spark', an S shape created by two 16:9 smartphone screens, skewed 30 degrees. Shades of Yin & Yang, this new Somo logo had to work hard to help people understand what Somo's purpose and offering was.