QVAR is a leading inhaled corticosteroid used for long-term control of asthma symptoms. The QVAR brand team asked Star Group to create an updated web destination for HCPs. The visual design of the site closely mirrors offline collateral and vis aids. The content is arranged in an intuitive architecture that puts high-interest information (e.g., dosing info) at HCPs' fingertips.   

The site is well optimized for search, which we consider the first phase of the QVAR.com user experience. Our overhaul yielded impressive increases in both organic visits and paid (Google/Bing PPC) visits. Visitors enter the site through a variety of landing pages, which serve contextually appropriate content on a large variety of valuable keywords.