Brief: Create a campaign that "visualises hearing loss" for the charity Action On hearing Loss to the target audience of 18-25 year olds with no awareness.
Insight: Hearing loss is only a loss if you make it.
Concept: I want to visualise hearing loss in a positive way by showing people that hearing loss doesn’t stop you from doing the things you want to, by using real life examples of people that have achieved things that are much greater than their loss.
Social Media would help target young people and allow people to share their own story through the #ImGreaterThan
