Parra Furniture graphic story

Juxtaposing things of routine and their metaphorical senses is a key feature of Moscow-
based interior designer Alan Khadikov. This time he examines Parra’s DNA - a furniture
brand from Lithuania - coming to its target audience with a new collection of the items of
home living and lifestyle.
Despite the spirit of Parras’ icons - aimed to embrace the taste and aspiration of
conservative people - the installation context and the space were to break the boundaries
of ordinary perception. The rough loft previously used as a public swimming pool was
chosen as a showcase for well designed, well finished and well manufactured items so
customers could read more layers of the story behind the process of creation, people’s
thoughts and efforts put together to construct them and bring to life.