Showing Canadians a more sustainable way
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Via Rail is a major passenger rail transporter in Canada. It operates 494 trains per week in 8 Canadian provinces over a network of 12,500 kilometers (7,800 mi) of tracks and carries approximately 4 million passengers each year. The mandate was to promote the use of the train as a sustainable way of transportation for the present but also for the future. Question the way we travel.
Our solution was to show the evolution of a road and the evolution of the automotive transport. Roads that were in the beginning small rural roads had to expand to keep up with the numbers of cars but there is a visible impact on the environment. Question the public on where we are going with that tendency and show the train as a smart way of transportation that have a lower impact on our environment than the cars.
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