As the Creative Director of Zoe Organics, I led the redesign process for their website, which was launched in early 2017. I approached the redesign with the knowledge that the current website was functioning fine as an e-commerce site, but that there were many areas in which the user experience could be improved – in content, user interface and flow, as well as branding. 

I went through an informal process of design research, content audit, competitive analysis, customer personas, wireframing and iteration, in order to design and deliver a whole new experience for the end user. Through this process I also gained a working knowledge of HTML, CSS and Liquid programming language. 

Since its launch, the redesigned website has helped increase sales by 30%, as well as elevated the brand perception and helped to establish us as a brand authority in our space. 

Feel free to visit the website to see more.