NEW YEARS EVE FESTIVAL - 2018
ABU DHABI TOURISM & CULTURE
Part of Abu Dhabi's tourism & culture plan is to make Abu Dhabi city a new destination and bring more footage to the city where people can come, visit, and celebrate New Year's Eve 2018.
The plan is to build a city with a lot of installations and activations in order to entertain people during the celebration until the countdown of New Year's Eve.
I feel very proud that I was one of the few people who worked on the creation and development of the concept and I was part of a big team that made this event happen, starting from pitching the theme concept, logo creation, proposal, and the brand elements.
Two months of achievements with nonstop working on this yearly project until it becomes one of
a kind and very successful celebration.
PULSE THEME BRANDING & LOGO CREATION
the logo rational
Pulse is the continuation of life, where the happiness and joyful times never end like the artery that brings music alive. The reason behind people’s strength is the variety of their culture and traditions.
the COLORS rational
Red is associated with energy and passion.
Purple combines the stability of blue and the energy of red. Purple is associated with royalty.
It symbolizes ambition, spirit power, and breaking habit.
Blue is the color of the sky and sea. It is often associated with depth, stability, and good fortune.
THANKS FOR WATCHING
