With the rise in social media over-load, and the unavoidable use of mobile phones, it is time to get disconnected. This campaign aimed to raise a greater awareness of the use of mobile phones by 18-25 year olds.
By setting up club nights around the UK that use the yondr pouch system to keep the
party-goers phone locked away in their pocket. Making sure they kept hold of their precious object, but couldn't get connected.
Interactive boards would be set-up in cultural trend centres of various UK cities, both promoting the event, and pushing the party to share a MOMENT and encouraging party-goers to get disconnected.