Rokiskis - Lithuanian Capital of Culture. Logo and visual identity
Visual identity represents the history of the town, its character and symbols it owns. Symbols of the logo are selected looking at the cultural heritage, landscape of the region and geographical features, but the expression of the logo - its bright colours and illustrative design - is a reflection of the lively and artistic people that live there. Logo is flexible in use - place and colours of the symbols varies, forming different illustrations, so visualy adapting to a communication theme. This creates a vivid, familiar communication and tone for everyone in Rokiskis.
Ad agency - EZCO
Design and Illustration - Edgaras Žukauskas
