CITY PARKS

This corporate identity is developed for two city parks of Novomoskovsk. 
The concept is based on a flexible system of signs and objects. An important element of identity is modularity. It is due to the rectangular grid on which the city was built. Modularity is combined with an illustrative manner that refers to a living park in an industrial city. 

The main elements of identity are park stands. They combine wayfinding and informing functions. When new objects appear in the parks, information can be added to the stands. Another style-forming element is a typesetting schedule of events. It is associated with old cinema facades of early 20th century – the time of the city construction. The image of the logo is based on a typesetting schedule and the proportions of the stands.



Park Identity
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Park Identity

204
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6
Published:

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