ISTD brief to brand a tv channel. The channel loves, gutsy, fun and sensational shows varying from soaps to reality television. As it broadcasts the typical things we all enjoy watching I'd decided to adopt a visual language which is playful in its nature and tone of voice.
I named the channel YEAH! and decided to look at popular culture as source of reference. The logo is not one individual element, it's instead it is made up of one primary marque and five secondary ones relating to the different genre of programs.