A Facebook campaign to raise awareness for their advertising space. Advertisers allocate a big part of their budget to TV, despite the fact that people now spend more time on their mobile, and despite stats which show that pairing Facebook with TV makes for more effective advertising.

So we devised a mobile-first campaign to win over advertisers’ minds — by getting Facebook to win TV’s heart. Originally created for Singapore, other markets were so smitten by the campaign they adopted it too.