2018 Suit Ride Taipei, held on April 21st. 2018, is a group bicycle ride activity for people who love to dress up riding bikes in Taipei. The activity aims to gather cyclists in Taipei wearing suits cruising the most beautiful cycle paths in Taipei. Participants can exchange and discuss the information of their beloved bikes with each other while enjoying the laid-back afternoon cycling on the riverside park in Taipei.
I have started to design the logo, image, website, videos and the digital marketing platform for this activity since February, 2018. This activity was campaigned since mid March, which then attracted around 400 people to join in.