SaltyCustoms designs and manufactures apparel for businesses and brands. In a complex, technical industry, SaltyCustoms takes pride in simplifying the process of ordering custom apparel to a seamless, enjoyable experience.
As Head of Creative, I led an exercise to refresh and modernize the SaltyCustoms brand, making it friendlier and more personal.
As the company shifted its focus to digital and tech, the new SaltyCustoms brand – from fonts, to colors, to images – was created with a “biasedness” to digital application.
